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“Without Imagination, there is no innovation and without knowledge there is no progress” – Nyota Media

Meaning ‘Star’ in Swahili, NYOTA MEDIA is the world’s first growth agency for innovative African entrepreneurs, start-ups and international companies that use technology to improve the lives of Africans.

We love an entrepreneurial spirit, and we understand the many hurdles start-ups face.  Our agency was created to empower, promote and grow African based innovation.

Based in London, England with satellite offices in Accra and Nairobi, we work with international companies on their communication strategy and visibility within the African market. Our ecosystem includes technology and telecom players, influential journalists and industry analysts, investors, advisors and commentators. 

Some of our clients include Microsoft, IBM, Millicom ( Tigo), European Broadcasting Union, Young & Rubicam, Ontario Centres of Excellence and FoolProof. 

Founding partners

Shaheera Asante
Shaheera is a former BBC Journalist, Senior Editor and Producer. She has worked as a presenter and producer on various programmes for BBC World Service, BBC TV and BBC Radio 3  and during the successful Africa 05 season, was a curator of African events a the V&A.  She has given talks on contemporary African art and was a founding host/editor for BBC’s first on-line portal for African contemporary culture African on Your Street.

An award-winning TV presenter in Canada, Shaheera has over 20 years extensive experience in content writing, editorial, broadcasting, media relations. Born in London, she is of Ghanaian/Guyanese and Brazilian heritage, has lived and travelled extensively in Africa and Europe, and is a well-known African innovation advocate within African media circles.

Shaheera holds a Bachelor of Fine Arts Degree in Humanities from University of Alberta Canada, and a Diploma in Journalism from BCIT, Canada. Her blog is BfabAfrica.

Rudy De Waele

Rudy is a Mobile Strategist, Business Angel and Appreneur. He is a leading figure in the development of the mobile ecosystem as we know it today. A native of Belgium, he recently (summer 2012), re-located after 10 years from Barcelona to London, England.

In Barcelona, he co-founded in 2007. In 2010 the company launched AppCircus, a value creation on-line platform for developers and the world’s first travelling showcase and app competition; sourcing innovative apps and developers around the world. dotopen also organises the annual Mobile Premier Awards.

Rudy co-founded MobileMonday Spain in 2006 and joined the Mobile 2.0 Advisory to organise the seminal Mobile 2.0 events in San Francisco and Barcelona. In 2010, he curated the successful Mobile Trends 2020, a collaborative outlook on the trends in mobile for the next decade and its sequel Mobile Trends 2020 Africa in 2011.

Rudy is a graduate from Singularity University and has lectured at conferences such as Web 2.0 ExpoThe Next WebPICNICnextMIDEM and MIPTV.